Analysis of an Advertisement Essay - 728 Words

As I finished reading a rather intellectually stimulating article in a popular mens magazine, I flipped the page to reveal quite an interesting advertisement. My gaze fell upon the following print ad, which contained the photograph of a decrepit old man dressed in a black suit, wearing a diamond encrusted gold dollar sign ring, embraced by a wedding-gown clad, large breasted, peroxide bleached blond, young bimbo. Next to the shocking newly-weds was a new, cherry red Dodge Viper convertible, parked on a black patterned brick driveway, in front of a gorgeous mansion wall adorned with lavish vegetation and concrete Grecian pottery overflowing with ferns. The inept, liver spotted, incontinent, prune-like old geezer stood in vulgar†¦show more content†¦It appeared that the reader was being subjected to an advertisement for divorce or for potential infidelity rather than that for a sports car. It is completely absurd to suppose for one second that these people devoted themselv es to each other out of love. From the old mans point of view, this woman had become nothing more than another one of his exquisite possessions, hardly more important or significant than his precious Dodge Viper. The woman has become an object and the manufacturer would like for you to feel that ownership of this car will make anything you desire more attainable. By depicting their automobile in such a situation, the Dodge Company has made it seem as though owning their sports car is like diving into a fountain of youth. How else could this white haired, balding, old man have scored such a ripe attractive young woman? Aside from his apparent wealth, she must want him for his car. Aging has a direct correlation with decrease in both sexual attractiveness and libido. It would seem to be very appealing for an older man to be able to marry a young, sexy woman, and this advertisement claims that ownership of this automobile makes an old man more desirable. Financially endowed males are the target audience of this advertisement. ItShow MoreRelatedAn Analysis of Advertisement1539 Words   |  7 PagesNovember 2010 An Analysis of Advertisement In the Hunter/Gatherer section of Omnivore’s Dilemma, Pollan talks about what it takes to accomplish the task of developing a meal on his own; consequently, the people of today’s society are so used to the abundance of food that they have no idea what all is involved in establishing a full meal. Americans take this great abundance of food for granted, which causes an increased craving for more. 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